Memoona is well known for her exquisitely-embroidered ethnic bridal wear and has a loyal clientele in Pakistan and England. But her children want to expand the label and take it to a wider audience. Memoona’s son Faraz and daughter Sundas are now part of the design team at Rouge and their fresh outlook was clearly visible in the collection seen on the ramp at BurJuman. The collection was trendy and contemporary, but had all the elegance and the intricate embroidery that Memoona is known for.
The siblings have infused their mother’s label with freshness and vitality with their own line of contemporary fusion garments that have the signature Memoona Manan embroidery and quality, but a young and trendy look.