Nomi Ansari has gradually made a name for himself as a designer known for his extravagant sense of colour. He has started stocking outfits at two stores and is available in both Karachi and Lahore. Nomi's clothes are a fine mix of ethnic and contemporary elements dazzled by bright colours. For the ready–to–wear collection designed for the Eid season, Nomi has chosen a one–colour base for his line – white, what he calls the colour of purity. Nomi states that the collection is based on minimalism. He also emphasises the fact that the pricing is more affordable when compared to his other lines. This one aims straight for pret buyers.
"I have used textured fabrics this time like cotton karandis etc and the cut is the most important aspect of this collection," says Nomi. The clothes are ethereal with delicate embellishment in an array of hues – which show his never ending love for colour. One can pick that short shirt and trouser or Patiala that has become so famous recently. "The response on Eid is always great, everyone wants to buy something new and for this, the best is to have a ready–to–wear line as no one wants to go through the fuss of ordering."