The word Reet means tradition. Although tradition may not seem to be a priority for the boutique that gave us denim shalwars and a line of day wear in very modern jersey-knit, it is actually a driving force behind the international Reet boutiques.
Reet staged the first street fashion show in Pakistan outside their boutique and uses ancient fabrics such as screen-printed georgette in modern outfits including bikini tops and culottes. All these ground-breaking moves do not mean that his boutique is inappropriately named. To the contrary, Reet believes that the only way to keep tradition alive is for each new generation to use it.